Amplify
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Monologue

유명인이 트위터를 잘 하려면…

From http://bit.ly/cklZR

기획사에서 공지 사항 몇 개 성의없이 올려놓은 우리의 원더걸스 트위터는, 그런 방식으로는 아무 의미가 없을 것.

Amplify’d from www.techcrunch.com
The key to engaging fans, as is well known by now, is for the celebrities themselves to really send out Tweets and show fans a more personal side. Then when they Tweet that a new album is out, it doesn’t seem like marketing. It seems like inside information.
Roth’s own team did a lot of groundwork before the album hit. Nevertheless, Twitter did play an important role in turning that early interest into iTunes sales.Read more at www.techcrunch.com
 

Why there will not be another “Google” any more

Analogy to auto industry on why it is now almost impossible to have a new startup to become another "Google" in web industry.

인프라 비용은 그 중 극히 일부분의 요소에 불과하지만, 전체적으로 특별한 아이디어 기반으로 구글과 같은 보편적인 플랫폼 서비스로 성장할 수 있는 기회는 이제 더 이상은 없을 듯.

Amplify’d from radar.oreilly.com
In the 1920's automobile companies were springing up like crazy in America. It was the era before production methods became the dominant competitive weapon and anyone with a good idea for a better combustion chamber design or a valve train or a styling cue could still try their hand at building a car company. With access to tools, labor, and know how Detroit in the 20's was a very generative environment for automobile innovation. But by 1980  even DeLorean with a trunk full of coke couldn't afford the startup costs - a combination of more sophisticated design requirements and the changes in production scale economics made it impossible.
The interesting parallel with the web (or computing and software more generally) is that the rise of the data center as a key piece of competitive know how and, perhaps more importantly, capital cost.Read more at radar.oreilly.com
 

On open ecosystem

and examples why open ecosystem is important for general good.

Amplify’d from radar.oreilly.com
In thermodynamics, a system is closed if no energy crosses its boundary. A cybernetic system is closed when no messages or information cross. Since messages are the lifeblood of feedback these boundaries are important. As an example, open government stuff is so exciting to me because once computing systems connect between the web and government, the boundaries of previously isolated cybernetic systems (e.g. the people and its government) begin to be permeable. And once they are permeable to computing messages they will also be permeable to cultural signals that can create cultural feedback loops. That will cause state to change on both sides of the boundary. Two small isolated cybernetic social systems become one larger integrated one with new feedback loops in place.Read more at radar.oreilly.com
 
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